Cultivate Culture Before Selling Your Business Artwork

The Ripcord Moment

Business owners are today’s American heroes. They innovate, they create jobs, they believe that they can CREATE a better future for their families and our country. So much attention is given the start of a business (the idea, the technology, and the fund raising). Yet much less to the exit – as if it will magically take care of itself. When they do exit the business, it’s a once in a lifetime event – there is no do over! Yet so many are ill-prepared to make the jump.The Ripcord Moment is a podcast focused on learning from those entrepreneurs and their team of advisors who have made the jump and sharing their best ideas with you. So when you are ready for your Ripcord Moment – you can execute and hit your perfect landing. Disclosure: Information presented herein is for discussion and illustrative purposes only. The views and opinions expressed by the speakers are as of the date of the recording and are subject to change. These views are not intended as a recommendation to buy or sell any securities, and should not be relied on as financial, tax or legal advice. You should consult with your attorney, finance professional or accountant before implementing any transactions and/or strategies concerning your finances.‍

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The Ripcord Moment

Cultivate Culture Before Selling Your Business

October 19, 2022 • Joe Seetoo • Season 2 • Episode 20

“What’s being expected from the younger generation is you’re sitting down with your manager and learning about the culture and values. What does the company stand for?” – Daan Renssen, Owner of PrideStaff.

In today’s episode of The Ripcord Moment, Daan and Joe discuss hiring trends, what job satisfaction means to the younger generation, and what the pandemic has taught companies about flexibility.

Gone are the days when work is just a way to make money – now, companies are expected to improve the world around them, take stances on global issues, and foster their employees’ growth. This process starts right at onboarding; when they join a company, people expect to engage in deeper conversations with leaders because they want to feel aligned with their workplace’s goals and values.

Daan also reminds owners to polish their business’s online presence since job candidates will often research companies on Glassdoor, LinkedIn, etc. Additionally, he encourages them to ensure that their hiring process is simple and speedy as it is common for talent to be interviewing with multiple companies.

Lastly, Daan shares two action items for owners:

1. Before selling a business, owners should hire an HR agency to conduct a complete audit to ensure that their business is in good standing. The agency can also examine the workplace culture and may help improve it.

2. Before an owner leaves their company, they must ensure that any unsettled feelings and dynamics amongst their team are resolved. To minimize disruption, leaders must leave their team knowing the members work well together and are confident in the firm’s future.

Disclosure: Information presented herein is for discussion and illustrative purposes only. The views and opinions expressed by the speakers are as of the date of the recording and are subject to change. These views are not intended as a recommendation to buy or sell any securities, and should not be relied on as financial, tax, or legal advice. You should consult with your attorney, finance professional, or accountant before implementing any transactions and/or strategies concerning your finances.